The 28kg kettlebell is a heavy weight for the advanced user.
In Kettlebell training you are working multiple muscle groups at once in compound moves.
The design of the kettlebell means that the weight is unbalanced. This skewed weight engages even more muscles to stabilise the load whilst you lift or swing. You don't get this effect with normal strength exercises or machines.
Kettlebell workouts are more intensive than traditional weight lifting so, therefore, burn much more calories. This helps you to lose weight in conjunction with a controlled diet and also builds strength and muscle.
Yes, they are awesome for weight loss. In Kettlebell training you are performing compound exercises in a range of motions. This means you are working multiple muscle groups at once, therefore, increasing the intensity of the exercise and burning loads of calories!
The American Council on Exercise conducted a study that concluded the average person can burn 400 calories in just 20 minutes whilst doing a kettlebell workout!
That works out at 20 calories a minute! 4/5 times that of normal weightlifting and nearly twice that of running.